Full Title: How to Sell What You Make: The Business of Marketing Crafts (Third Edition)
By Paul Gerhards
"A pragmatic account that will ground your right brain sensibilities in tried, true, and new ways of bringing what you make to market." — Pamela Diamond, Director of Marketing & Communications, American Craft Council.
This book features pointers for getting started, selling, exhibiting at trade shows, pricing, and marketing to turn a hobby into a profitable business. Updated for the digital age, with new sections on creating effective websites and blogs, marketing with social networks, selling online, and using smartphones and tablets for payments. Its previous editions sold more than 180,000 copies.
Third Edition. Paperback.